Privacy policy

PRIME 151 COLLECTIBLES

PRIVACY POLICY

Effective Date: November 23, 2025
Version: 2.0

REVISION HISTORY

  • November 23, 2025 – Added SMS/TCPA compliance, analytics disclosures (GA4, Meta, TikTok), marketplace integrations, event-based data collection, BNPL (Klarna/Afterpay), retail LGS updates, consignment rules, and expanded data-processing language.
  • March 31, 2025 – Initial publication.

SECTION 1 – OVERVIEW

This Privacy Policy explains how Prime 151 Collectibles (“we”, “us”, “our”) collects, uses, shares, and protects personal information obtained through:

  • prime151.com
  • PrimeVaultTCG
  • Marketplace storefronts (eBay, TCGplayer, CardTrader, Amazon, Walmart, and others added in the future)
  • Social media storefronts
  • Live event booths and convention pop-ups
  • Our Babylon retail & gaming showroom (Sun–Wed)
    37 John St, Babylon, NY 11702

All of these channels are referred to collectively as our Services.

By using any part of our Services, you acknowledge that you have read and agree to this Privacy Policy. If you do not agree, discontinue use immediately. Use of the Services constitutes acceptance whether or not you read the policy in full.

Please also review our Terms of Service, incorporated by reference.

SECTION 2 – CHANGES TO THIS POLICY

We may update this Privacy Policy to reflect legal, operational, or regulatory requirements. The “Last Updated” date will change accordingly. Updates take effect immediately unless required otherwise by law.

SECTION 3 – INFORMATION WE COLLECT

We collect the following categories of information:

Contact Information

  • Name
  • Email
  • Phone number
  • Billing & shipping address

Order & Transaction Data

  • Items purchased
  • Cart and checkout information
  • Shipping and tracking status
  • Claims documentation (photos/videos)
  • Payment confirmations
  • BNPL installment data (via Klarna/Afterpay)

Account & Preference Data

  • Login credentials
  • Saved items
  • Wishlist, loyalty engagement
  • Subscription and marketing preferences

Device & Browsing Data

  • IP address
  • Browser and device identifiers
  • Cookies and session IDs
  • Referrer URL
  • Site interaction and session analytics

Support & Communication Data

  • Email communications
  • Live chat logs
  • SMS message history
  • Dispute and claim documentation

Marketing & Engagement Data

  • Email open/click data
  • SMS engagement (opt-ins, opt-outs, timestamps)
  • Event sign-ups
  • QR code scans
  • Giveaway entries

Marketplace Order Data

We receive customer data from:

  • eBay
  • TCGplayer
  • CardTrader
  • Amazon
  • Walmart
  • Additional marketplaces added in the future

Data includes:

  • Customer name
  • Address
  • Order details
  • Payment confirmation
  • Delivery updates

Offline Event Data

At conventions, shows, or pop-up events we may collect:

  • Names
  • Emails
  • Phone numbers
  • Marketing opt-ins (email/SMS)
  • Event-specific signup data

Retail Store Data (Babylon LGS)

In-store purchases and events may generate:

  • Transaction receipts
  • Tournament sign-ups
  • Event participation records
  • Fraud prevention logs

SECTION 4 – SOURCES OF COLLECTION

We collect data from:

  1. Direct submissions via checkout, forms, claims, and in-store sign-ups
  2. Analytics technologies (Google Analytics 4, Shopify, Meta/TikTok Pixels)
  3. Third-party platforms such as Shopify, payment processors, Klarna/Afterpay, and marketplaces
  4. SMS/email marketing tools (Constant Contact)
  5. Event interactions at pop-up booths, conventions, and the Babylon LGS

SECTION 5 – HOW WE USE YOUR INFORMATION

Your data is used to:

  • Process and deliver orders
  • Provide customer service and claims support
  • Authenticate purchases and prevent fraud
  • Process payments and installment agreements
  • Operate SMS/email communications (transactional & marketing)
  • Improve site performance and personalize your experience
  • Manage giveaways, events, and loyalty programs
  • Support marketplace compliance
  • Meet tax, legal, and auditing obligations

We do not sell personal information for monetary value.

SECTION 6 – SMS COMMUNICATIONS (TCPA-COMPLIANT)

By opting into SMS notifications, you consent to receive:

  • Order updates
  • Shipping notifications
  • Cart reminders
  • Promotions and offers
  • Event alerts
  • Babylon LGS announcements

Your Rights

  • Reply STOP to opt out
  • Reply HELP for assistance

Standard message and data rates may apply.

We do not sell, license, or rent SMS opt-in data.

Carriers are not liable for delayed or undelivered messages.

SECTION 7 – ANALYTICS & TRACKING TECHNOLOGIES

We use the following:

  • Google Analytics 4 (GA4)
  • Shopify Analytics
  • Meta Pixel
  • TikTok Pixel
  • Constant Contact email/SMS tracking

These tools may collect:

  • IP address
  • Device/browser details
  • Session behavior
  • Referrer URLs
  • Conversion data

Opt-Out

You may disable cookies via browser settings or via Google’s opt-out tools.

SECTION 8 – MARKETPLACE & ORDER ROUTING DATA

When you purchase through a marketplace, your data (name, address, order details) may be passed to us to:

  • Fulfill the order
  • Provide support
  • File claims
  • Verify delivery
  • Prevent fraud
  • Meet marketplace compliance requirements

We follow each marketplace’s data-handling policies.

SECTION 9 – PAYMENT PROCESSING

We use secure third-party processors including:

  • Shopify Payments
  • Shop Pay
  • PayPal
  • Venmo
  • Klarna (BNPL)
  • Afterpay (BNPL)
  • Chase POS
  • eBay Managed Payments

We do not store full credit card numbers.

BNPL processors may collect additional information per their own privacy policies.

SECTION 10 – AGE REQUIREMENTS

  • General Services require users to be 13+.
  • Some products (statues, adult-oriented collectibles, knives, mature artwork) require users to be 18+.
  • By purchasing, you represent that you meet the minimum required age.

SECTION 11 – DATA SECURITY & RETENTION

We implement administrative, physical, and technical safeguards to protect your information.

We retain data only as long as necessary to:

  • Fulfill orders
  • Resolve disputes
  • Prevent fraud
  • Meet tax, legal, insurance, and auditing requirements
  • Enforce our policies

Claim documentation may be stored long-term for insurance and compliance.

SECTION 12 – YOUR RIGHTS

You may request:

  • Access to your personal data
  • Correction of inaccurate information
  • Deletion of eligible data
  • Email/SMS opt-out
  • Opt-out of targeted advertising

To exercise your rights, contact:
support@prime151.com

SECTION 13 – INTERNATIONAL USERS

Our Services operate in the United States.

If accessing from outside the U.S., you consent to:

  • Processing
  • Storage
  • Transfer of your information in the United States

SECTION 14 – CONTACT INFORMATION

Prime 151 Collectibles
Mailing & Legal Notice Address:
192 Merritts Rd, STE B, PMB 311
Farmingdale, NY 11735

Email (Support): support@prime151.com
Business Registration Number (EIN): 438867952

SECTION 15 – POLICY ACCEPTANCE

By accessing or using any part of the Services, you acknowledge and agree that:

  • You accept this Privacy Policy
  • You accept the Terms of Service
  • Your use constitutes agreement whether or not you read the policy in full
  • Refusal of service for fraud or abuse is handled per the TOS

If you do not agree, discontinue use immediately.